VERSACE Luxury Window Display Props Project

Goodbong has a diverse portfolio of customized vacuum-formed products for its clients. Among the many international luxury brands we serve, VERSACE stands out as a representative brand.

VERSACE is an Italian luxury brand that uses the Greek mythological figure of Medusa, the Gorgon with snakes for hair, as its spiritual symbol, representing fatal attraction. Its distinctive brand image and extravagant yet slightly exaggerated design style attract the favor of global consumers.

One of the main highlights in enhancing the brand identity in VERSACE's physical stores is the materialized presentation of its logo. After receiving the order, the technical production department at Goodbong found that the head of the VERSACE brand logo had many intricate strokes, making mold making challenging. Each stroke had a visible hairline, so the technicians deepened the design based on the provided files and then performed three-dimensional engraving on the mold to achieve the three-dimensional effect of the face shape as required by the client.

For vacuum-formed display props, the processes of sculpting, modeling, high-temperature plastic suction, vacuum metallizing, and optical effects all need to be strictly controlled according to the work order requirements. Ultimately, these display props successfully passed the client's acceptance inspection and received favorable reviews.