CALTEX Gas Station Logo Project

CALTEX, a sub-brand of Chevron, has been established since 1936 and enjoys extensive reputation. Its star emblem logo symbolizes star-level quality, value, and service, representing high quality, cost-effectiveness, and top-notch service.

The CALTEX logo consists of a wordmark and a graphical emblem on the left. The graphical emblem features a bicolor circle with a white star, segmented by a red triangle, embodying both the brand's tradition and a modern touch. The wordmark has two distinctive elements: an arrow within the letter "A" and a slanted crossbar on the letter "E," which add to the logo's recognizability and uniqueness.

The CALTEX logo primarily utilizes the colors red, white, and blue. The red represents vitality and passion, aligning with the characteristics of the oil industry and symbolizing the company's dynamism and innovative spirit. The white star design is a tribute to the company's tradition. The blue embodies the company's leadership through transparent management, as well as its hopes and aspirations for the future.

CALTEX gas stations have a presence in over 4,200 locations across the Asia-Pacific region. Having a more beautiful, higher-quality, and more eye-catching gas station logo is a crucial aspect of CALTEX's primary visual identity enhancement efforts. In this process, Goodbong, with its solid technical expertise and excellent service, successfully provided the gas station logo for CALTEX, contributing significantly to the brand's development.

The company's sales and technical team immediately set to work, engaging in in-depth communication with the client to analyze and optimize the design drafts. During the production process, techniques such as mold making, vacuum forming, and lamination were utilized to ensure the precision and durability of the logo. Strict quality control measures were implemented for the raw materials, selecting environmentally friendly and safe materials. Additionally, the company equipped itself with quality inspectors who rigorously tested and examined every lightbox, ensuring that they met the required standards for quality and performance.

Finally, we provided the client with installation instructions and necessary technical support. We promptly addressed any issues or difficulties encountered during the installation process, ensuring the smooth completion of the project. Additionally, we offered a 2-year warranty, which was well received by the client. Our prompt response and quality service earned us favorable feedback from the client.