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There’s also the concern of keeping our wholesale buyers happy in terms of a proper eye-shelf consistency. This custom signs is not only beneficial for the strengthening of our brand image, but also guarantees a uniform and comfortable purchase environment for customers when visiting any store.
The Secret to Efficient Chain Storefront Uniformity
There are a couple of huge strategies, to keep maintain your stores looking consistent across 1000+ stores is something that we do at Goodbong. One key is creating a robust brand guideline, which lists out all of the components that need to be standardized at all locations. That includes every detail, from the color palette and logo location to how the store is laid out and what custom led signs hang where. With a well-defined and complete brand guideline, we can make sure all our stores carry the same visual identity, ensuring customers easily spot us and connect with us no matter where they are.
A Must-Have for Wholesale Buyers
When wholesale customers arrive, the consistency in visuals from store to store is important in making sure our brand is clear and carries weight. It will be much easier for wholesale buyers to take us seriously when they can see that all our stores give off a consistent and coherent impression. This custom acrylic signs may translate to more sales and greater relationships with wholesale buyers, which will ultimately benefit our business in the long term.
Best Practices for Chain Storefronts:
But the first step in keeping visual continuity between stores is creating good brand guidelines and sticking to them. They should provide guidelines for signage, color schemes, logos and architecture of the store. You can manage all of your store decor by giving clear directions to each shops' staff on how the 'brand look' should be implemented in store.
A Game-Changer for Wholesale Buyers:
For large scale chains, visual consistency in store facades is important so that consumers can feel comfortable with the brand and extend more trust to it. It will lead them to trust that what you are selling is good and not necessarily a scam, for even Goodbong customers like the consistency.